Market research for business decision making.

86%

86% of companies think that strategic decisions based on market research is a prerequisite for the successful business

20%

 20% of companies continue market research only when strategic decisions are made

 19%

19% companies stated that, the most important reason to conduct market research was to make important strategic decisions

14%

14% of companies use market research to analyse the price structure

14%

14% of companies use market research to evaluate the potential position of the company on the market

4%

4% of companies implements market research only when in problem