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Increased Brand Awareness, Brand Loyalty and Brand Authority.

77%

77% of small businesses use social media to connect with their customers

66%

66% of consumers are engaged with short-form videos

76%

76% of social media users have purchased something they saw on social media

2.5 times

short videos are 2.5 times more engaging

81%

81% of people said social media increases accountability for businesses

99%

99% of people use a tablet or smartphone to connect to social media