77%
77% of small businesses use social media to connect with their customers
Increased Brand Awareness, Brand Loyalty and Brand Authority.
66%
66% of consumers are engaged with short-form videos
76%
76% of social media users have purchased something they saw on social media
2.5 times
short videos are 2.5 times more engaging
81%
81% of people said social media increases accountability for businesses
99%
99% of people use a tablet or smartphone to connect to social media